M\u00f6rgum hefur brug\u00f0i\u00f0 \u00f3notalega vi\u00f0 n\u00fdjustu augl\u00fdsingu Vodafone, \u00fear sem hi\u00f0 s\u00edgilda \u00e6vint\u00fdri um B\u00fakollu er nota\u00f0 til a\u00f0 augl\u00fdsa svok. „\u00fej\u00f3nustuver.“ B\u00f3ndasonur hringir \u00ed 1414 til a\u00f0 f\u00e1 a\u00f0sto\u00f0 vi\u00f0 a\u00f0 finna „beljuna“ (eins og h\u00fan er svo snautlega k\u00f6llu\u00f0) og til a\u00f0 sleppa undan tr\u00f6llkonunni.<\/p>\n
\u00d3h\u00e6tt mun a\u00f0 fullyr\u00f0a, a\u00f0 anna\u00f0 eins rugl og l\u00e1gk\u00fara hefur ekki s\u00e9st um langa hr\u00ed\u00f0 \u00ed \u00edslenskum fj\u00f6lmi\u00f0lum, og eru menn \u00fe\u00f3 \u00fdmsu vanir \u00e1 \u00feeim vettvangi.<\/p>\n
N\u00fa skal va\u00f0i\u00f0 inn \u00e1 sj\u00e1lfan \u00fej\u00f3\u00f0sagnaarfinn, helgasta d\u00f3m \u00cdslendinga, og hann hagn\u00fdttur \u00ed \u00fe\u00e1gu marka\u00f0sv\u00e6\u00f0ingar og gr\u00e6\u00f0gi.<\/p>\n
Marka\u00f0s\u00f6flin eru s\u00edfellt a\u00f0 f\u00e6ra sig upp \u00e1 skafti\u00f0 og \u00feeim vir\u00f0ist f\u00e1tt heilagt.<\/p>\n
\u00dea\u00f0 er V\u00edkingur nokkur Kristj\u00e1nsson sem fer me\u00f0 hlutverk b\u00f3ndasonar. V\u00edkingi og hans kump\u00e1num \u00ed „leikf\u00e9laginu“ Vesturporti hefur mj\u00f6g veri\u00f0 hampa\u00f0 um skei\u00f0 og flest tali\u00f0 gott og gilt, sem fr\u00e1 \u00feeim k\u00e6mi. Ekki vil \u00e9g gera \u00fev\u00ed sk\u00f3na, a\u00f0 hann vilji me\u00f0 augl\u00fdsingunni v\u00edsvitandi s\u00e6ra \u00fej\u00f3\u00f0arvitund f\u00f3lks, en eitthva\u00f0 hefur honum \u00fearna brug\u00f0ist bogalistin. E.t.v. flokkast \u00feetta undir taktleysi.<\/p>\n
Athyglisver\u00f0astur er \u00fe\u00f3 \u00fe\u00e1ttur Vodafone, sem er framlei\u00f0andi augl\u00fdsingarinnar. Fram hefur komi\u00f0, a\u00f0 fari\u00f0 var alla lei\u00f0 til mi\u00f0b\u00e6jar Reykjav\u00edkur til a\u00f0 taka augl\u00fdsinguna upp, svo miki\u00f0 hefur veri\u00f0 lagt \u00ed a\u00f0 gera hana sem veglegast \u00far gar\u00f0i.<\/p>\n
Gaman v\u00e6ri, ef Vodafone vildi uppl\u00fdsa, hva\u00f0 augl\u00fdsingin hefur kosta\u00f0.<\/p>\n
Vafalaust hefur Vodafone g\u00f3\u00f0 efni \u00e1 sl\u00edku mi\u00f0a\u00f0 vi\u00f0 allan \u00feann hagna\u00f0, sem fyrirt\u00e6ki\u00f0 s\u00fdnir af vi\u00f0skiptum vi\u00f0 landsmenn. Vodafone, sem til skamms t\u00edma kalla\u00f0ist „Og Vodafone,“ er n\u00fa eftir nafnbreytinguna komi\u00f0 \u00ed hendur gr\u00e1\u00f0ugra peningastr\u00e1ka, sem maka kr\u00f3kinn og reyna me\u00f0 \u00f6llum r\u00e1\u00f0um a\u00f0 h\u00e1marka gr\u00f3\u00f0ann. Forganga Vodafone \u00ed \u00feessu m\u00e1li er fyrirt\u00e6kinu l\u00edtt til s\u00f3ma og kann a\u00f0 draga dilk \u00e1 eftir s\u00e9r. Vodafone og V\u00edkingur \u00e6ttu a\u00f0 bi\u00f0ja \u00fej\u00f3\u00f0ina afs\u00f6kunar \u00e1 frumhlaupi s\u00ednu og sj\u00e1 til \u00feess, a\u00f0 augl\u00fdsing \u00feessi ver\u00f0i tekin \u00far umfer\u00f0.<\/p>\n
En \u00fev\u00ed mi\u00f0ur er h\u00e9r angi af st\u00e6rra vandam\u00e1li. Vi\u00f0 erum a\u00f0 horfa upp \u00e1 minnkandi tilfinningu f\u00f3lks fyrir \u00fev\u00ed sem \u00fej\u00f3\u00f0legt er. \u00deess g\u00e6tir \u00e1 \u00fdmsum svi\u00f0um, m.a. hva\u00f0 snertir \u00edslenska fr\u00eddaga. Ekki er lengra s\u00ed\u00f0an en \u00e1 b\u00f3ndadaginn \u00e1 li\u00f0num vetri, a\u00f0 fram f\u00f3r \u00e1 R\u00e1s 2 kosning um „Kyn\u00feokkafyllsta mann \u00cdslands“, og \u00fe\u00f3tti m\u00f6rgum s\u00e1 dagur ekki smekklega valinn fyrir \u00fea\u00f0 tilefni.<\/p>\n
Hva\u00f0 segir svona vi\u00f0horf okkur? Aldagamlir h\u00e1t\u00ed\u00f0isdagar eru st\u00f6\u00f0ugt \u00e1 undanhaldi fyrir marka\u00f0s\u00f6flunum. Fari\u00f0 er a\u00f0 augl\u00fdsa dansleiki a\u00f0 kveldi b\u00f3ndadags, einnig a\u00f0faran\u00f3tt sumardagsins fyrsta, nokku\u00f0 sem engum hef\u00f0i dotti\u00f0 \u00ed hug fyrir nokkrum \u00e1ratugum. Gleymum ekki, a\u00f0 ef vi\u00f0 t\u00f6pum lotningunni fyrir hinu \u00fej\u00f3\u00f0lega, \u00fe\u00e1 er h\u00e6tta \u00e1 fer\u00f0um. \u00de\u00e1 ver\u00f0ur f\u00e1tt e\u00f0a ekkert \u00fej\u00f3\u00f0legt og \u00fe\u00e1 ver\u00f0ur l\u00edka allt leyfilegt, jafnt \u00ed matarger\u00f0 sem kl\u00e6\u00f0abur\u00f0i. Er ekki fari\u00f0 a\u00f0 \u00f6rla \u00e1 \u00feeirri \u00fer\u00f3un \u00e1 \u00cdslandi?<\/p>\n
Hvers megum vi\u00f0 v\u00e6nta, ef augl\u00fdsing eins og s\u00fa, sem h\u00e9r hefur veri\u00f0 ger\u00f0 a\u00f0 umr\u00e6\u00f0uefni, ver\u00f0ur l\u00e1tin \u00f3\u00e1talin? Hva\u00f0 ver\u00f0ur n\u00e6st \u00e1 vegi gr\u00e6\u00f0ginnar? Hva\u00f0 af \u00fej\u00f3\u00f0ararfinum sleppur \u00f3saurga\u00f0? Veltum sl\u00edkum spurningum fyrir okkur.<\/p>\n
Kannski \u00e1 \u00feetta eftir allt saman a\u00f0 vera bara sni\u00f0ugt, eitthva\u00f0 til a\u00f0 brosa a\u00f0 \u00ed hversdagsleikanum. B\u00f3ndasonur a\u00f0 tala \u00ed fars\u00edma, nota s\u00e9r n\u00fdjustu t\u00e6kni. Vafalaust finnst einhverjum hugmyndin g\u00f3\u00f0 og augl\u00fdsingin flott og ekki \u00e1st\u00e6\u00f0a til a\u00f0 gera ve\u00f0ur \u00fat af sl\u00edku.<\/p>\n
En er eitthva\u00f0 flott vi\u00f0 s\u00f6guna af B\u00fakollu og a\u00f0 nota hana sem gamans\u00f6gu me\u00f0 \u00feessum h\u00e6tti \u00ed \u00fe\u00e1gu gr\u00e1\u00f0ugra peningamanna? A\u00f0 m\u00ednum d\u00f3mi er \u00fea\u00f0 smekkleysa og sk\u00f6mm. Og best g\u00e6ti \u00e9g tr\u00faa\u00f0, a\u00f0 meirihluti \u00fej\u00f3\u00f0arinnar s\u00e9 \u00ed hjarta s\u00ednu samm\u00e1la.<\/p>\n
H\u00f6fundur er l\u00edffr\u00e6\u00f0ingur \u00ed Grafarvogi.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" M\u00f6rgum hefur brug\u00f0i\u00f0 \u00f3notalega vi\u00f0 n\u00fdjustu augl\u00fdsingu Vodafone, \u00fear sem hi\u00f0 s\u00edgilda \u00e6vint\u00fdri um B\u00fakollu er nota\u00f0 til a\u00f0 augl\u00fdsa svok. „\u00fej\u00f3nustuver.“ B\u00f3ndasonur hringir \u00ed 1414 til a\u00f0 f\u00e1 a\u00f0sto\u00f0 vi\u00f0 a\u00f0 finna „beljuna“ (eins og h\u00fan er svo snautlega k\u00f6llu\u00f0) og til a\u00f0 sleppa undan tr\u00f6llkonunni. \u00d3h\u00e6tt mun a\u00f0 fullyr\u00f0a, a\u00f0 anna\u00f0 eins rugl […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-912","post","type-post","status-publish","format-standard","hentry","category-almennt"],"_links":{"self":[{"href":"https:\/\/truflun.net\/hjorvar\/wp-json\/wp\/v2\/posts\/912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/truflun.net\/hjorvar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/truflun.net\/hjorvar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/truflun.net\/hjorvar\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/truflun.net\/hjorvar\/wp-json\/wp\/v2\/comments?post=912"}],"version-history":[{"count":0,"href":"https:\/\/truflun.net\/hjorvar\/wp-json\/wp\/v2\/posts\/912\/revisions"}],"wp:attachment":[{"href":"https:\/\/truflun.net\/hjorvar\/wp-json\/wp\/v2\/media?parent=912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/truflun.net\/hjorvar\/wp-json\/wp\/v2\/categories?post=912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/truflun.net\/hjorvar\/wp-json\/wp\/v2\/tags?post=912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}